I love reading, plus I love my phone. But how many Millennials do you think own a smartphone? Unsurprisingly, the answer is – most of them!
Studies show that 94% of Millennials own one compared to 46% of those aged 65+ years. But how do they use their phones? Browsing their social media feeds? Watching videos on Youtube?
Well, some of them definitely do. But the findings from a new research study might surprise you. It shows that most Millennials also use their phones to read daily!
Since reading has become digital to them, they use their phones to read more than their computers and tablets. And because everything is accessible using the internet, they prefer to read the news instead of watching or listening to it.
When it comes to books, they read an average of 5 books per year. Although they still prefer to read print books, they also prefer to buy it in digital format if the price is cheaper.
Millennials actually read more than any other generation, including Gen Xers, Baby Boomers, and the Silent Generation. Yes, Millennials read more than their parents and grandparents.
The book industry, especially the eBook market, has benefited from the increase in demand from Millennials. eBook reading is on the rise. And the worldwide publishing industry continues to grow year by year.
If you want to learn more about the surprising reading habits of Millennials, here’s a fun infographic from The Expert Editor, an Australian editing and proofreading company.